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/ Documentation /Cart Abandonment/ Cart Abandonment Cookies/GDPR Compliance

Cart Abandonment Cookies/GDPR Compliance

We introduced a dedicated Cart Abandonment plugin to help website administrators recover lost sales by sending follow-up emails to users who abandon their carts. This is an optional feature that you can enable or disable as per your store’s requirements.

Data Processing & Consent

Abandoned cart emails fall under legitimate interest for data processing under GDPR guidelines. This means:

  • No special consent is required to send abandoned cart recovery emails.
  • You can use this feature confidently without additional consent checkboxes, though transparency in your privacy policy is recommended.

Optional GDPR Confirmation Setting

To give store owners more control, the plugin includes an optional setting:

  • Enable GDPR Integration – Ask confirmation from the user before tracking data.

Note: When enabled, a confirmation message will appear below the email field on the checkout page. This informs the user about tracking and gives them the option to opt out by clicking “No thanks.”

This provides a balance between compliance and conversion, allowing you to recover lost sales while respecting your users’ privacy preferences.

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